This is built for one specific kind of person. If three out of four of these sound like you, keep reading.
This is not a course, a coaching call, or a generic points consultation. It is a done-with-you strategy that turns your business spend into a real premium trip and gives you a clear 12-month plan.
We review every Canadian card you hold, every loyalty balance you have, and roughly 12 months of business spend by category. Then we identify where value is leaking through weak earn rates, poor redemption habits, inactive points, and cards that no longer fit.
A custom routing map for your business spend. Which cards to keep, add, or phase out. Which categories go where. Which welcome bonuses to pursue and when, without creating chaos for your credit or bookkeeping.
We define the outcome first: destination, dates, cabin, hotel level, and target cash value. Then we reverse-engineer the points required, the programs to use, the transfer paths, and the booking windows.
You do not have to learn award charts or transfer partners. We research your first high-value redemption and guide the booking with your points. You get the receipts: cash price, points used, cents-per-point achieved, and why the redemption made sense.
Real routing. Real booking logic. Real proof before the support window closes.
Email and DM access for 30 days after delivery. Questions on card timing, spend routing, transfers, redemptions, and implementation as you begin running the plan.
We hop on a call. You tell me what your business spends each month and where the money goes. I estimate the travel value your current setup may be leaving on the table. No pitch unless there is a clear fit.
30 min · FreeYou send your card list, category-level statements with sensitive details removed, and current points balances. No passwords. No full card numbers. I dig into the math.
~60 min on your sideA clear written plan plus a 90-minute walk-through call. You see your card stack, routing rules, earning plan, redemption target, and timeline laid out in plain English.
Delivered in 7–10 daysThe redemption moves from theory to action. We help you turn points into a confirmed flight or hotel booking and show the cash value versus points used.
Within 2–3 weeksBefore clients, I ran this playbook on my own family travel. Four redemptions, real receipts. Same ROI lens I use to evaluate your card setup.
A multi-continent family business-class run across Qatar Airways, Singapore Airlines, and Etihad. The cash price on these seats was eye-watering — north of $55,000. We paid in points. That's ~12x the value most Canadians get when they redeem in an airline portal.
Used the Etihad stopover program to add a luxury stay at the Anantara Eastern Mangroves in Abu Dhabi. Room would have priced out at ~$900 USD/night. We paid 5,000 Etihad Guest miles + $300 USD cash — effectively buying $600 of value with the points. Stopover programs are one of the most underrated levers in Canadian points strategy and almost nobody talks about them.
A 2022 Vancouver redemption run through the CIBC Aventura program. Proof that the points game doesn't require the flashiest sweet spots or the rarest cards. Even mid-tier Canadian programs punch above their weight when you route the points right.
The trip that turned me from points-curious to points-serious. A 2019 family return to St. Vincent and the Grenadines, redeemed on points my wife had quietly accumulated on a card I'd never paid attention to. The math hit me in the kettle aisle of a Canadian Tire — and I haven't stopped running it since.
A focused, done-with-you engagement for Canadian business owners who want to turn existing card spend into premium travel value without learning every loyalty program themselves.
If your Audit does not surface at least $5,000 of realistic travel value from your current points plus projected 12-month spend, you walk. No refund process required because you are never invoiced in the first place.
Sure. You can also do your own taxes, fix your own roof, and write your own contracts. The question isn't can you. It's what's your hour worth and how much is being left on the table while you learn.
The gap between DIY airline-portal redemptions and a strategic redemption isn't 20%. It's a 10x+ swing in real travel value.
Aeroplan, Amex MR, RBC Avion — every program rewrites partner charts, transfer ratios, and sweet spots every few months. Staying current is a part-time job.
Our target on key redemptions is 2–5 cents per point — sometimes more. On a 100,000-point balance, that's the difference between a $1,000 trip and a $4,000 one.
You run a business. Spending Sunday afternoons reverse-engineering loyalty programs is the worst possible use of an owner's hour. We've already done the nerd work.
A few quick answers so you know who you're actually getting on a call with. No corporate bio. No "passionate about travel since I was a kid" puffery. Just the stuff people usually ask me in DMs.
The Audit is free. It takes 30 minutes. You walk away with a realistic estimate of the premium travel value sitting inside your current card setup, whether you hire us or not.
Book your free Points Potential AuditNo pitch unless there is a clear fit. No pressure. No newsletter you did not ask for.